Practical guides for car dealers, luxury rental companies, and rental fleet operators who want more leads from video.
The Cox Automotive Dealer Sentiment Index just came in soft for Q3 — economy blame is up to 54%, customer traffic is weak, and 300,000 leased EVs are about to land on used lots. Here's what changed since June, and the one lever still fully yours.
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The lease-return wave everyone braced for finally landed — and used EV prices rose 5.1%, not fell. Here's what actually happened, segment by segment.
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82% of dealers now use AI — but almost all of it goes toward descriptions and marketing copy. The format with the best conversion data is still untouched.
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Used margins are down to 1–3%. We pulled the industry data on where the money leaks — aged inventory, a $250 cost-per-lead, shrinking supply — and what fixes it.
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From AI-generated listing videos to automated social content, the tools reshaping how independent dealers attract buyers.
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Facebook Marketplace, Cars.com, Autotrader, CarGurus and more — compared by reach, cost, and who each one is best for.
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Turo hosts with video content in their social presence see significantly higher booking rates. Here's the exact playbook.
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Still posting photos only? Here's the data on what you're leaving on the table — and the fastest way to fix it.
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Which platforms actually move cars, what to post, and how to build a content rhythm without a marketing team.
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Professional narration used to cost hundreds of dollars per video. AI has changed that. Here's how it works and what to expect.
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A practical breakdown of the AI categories making a real difference on dealer lots — and what to look for in each one.
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The difference between a video that generates 20 inquiries and one that gets ignored comes down to a handful of specific decisions.
Read article →Turn your first car photos into a publish-ready video with AI voiceover. From $5.99 — no subscription required.
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